Yes. Our Complete, Puppy and Smart Chub recipes are formulated by canine nutritionists to FEDIAF standards, which means they are complete and balanced as an everyday diet on their own. Every recipe uses human-quality meat, is made in our DEFRA-approved British facility, blast-frozen fresh and independently batch-tested, so feeding raw this way is both safe and fully balanced.

Pure (80:10:10) and Exotics are designed differently: for feeders who like to build meals themselves with their own additions and toppers, or for dogs with very specific dietary needs. They are not complete on their own, so a supplement such as our Boost multivitamin supplement can be added to help create nutritionally complete meals.

Most healthy adult dogs can move straight across: stop the old food and serve raw at the next meal. If your dog is a little hesitant, a 24-hour fast beforehand can help, and starting with a gentle single protein like chicken or turkey makes the first few days easier.

Older dogs, or dogs with sensitive digestion, tend to do better with a gradual change over 7 to 10 days, swapping roughly 10% of the old food for raw each day until the bowl is fully raw. If stools turn loose, slow the pace, try a different protein, or add gut support such as our Digest topper or a bone broth. Our raw feeding calculator works out daily portions by weight, and our nutrition team is on hand free if you want to talk it through.

The Sample Pack is ten 500g tubs of raw food, 5kg in total, picked across a range of proteins so your dog tries plenty from day one, plus two natural training treat packs free. It comes in five versions: Adult, 80:10:10, Puppy, Sensitivity Support and Smart Chub, with the Smart Chub pack made up of 10 x 450g chubs at 4.5kg total.

Prices run from £19.99 to £29.99 depending on the pack, against £31 to £48 for the same food bought individually. Delivery is free to UK standard areas, and it is a one-off purchase with no subscription attached.

Not necessarily. If you feed a nutritionally complete range such as Puppy, Adult or Smart Chub, that is an excellent quality diet on its own.

Supplements are there for an extra layer of nutritional support, for dogs who would benefit from something more targeted. Our range is formulated very specifically around different aspects of canine health, from joints to skin and coat to digestion, so you can build on the nutrition your dog is already getting wherever it makes sense for them.

You choose a delivery date at checkout. To UK standard areas, which is most of the mainland, we aim for the next working day, and your frozen order travels in insulated, box-within-a-box packaging with ice packs added . Delivery is £7.20 on standard raw orders, free on bundles, sample packs and larger orders of 25kg and above, and free on all supplements.

Northern Ireland, the Scottish Highlands and Islands, the Isle of Man, the Scilly Isles and the Channel Islands are served on a 48-hour basis with a 25kg minimum order. Read our full shipping T&Cs to learn more.

Subscribe & Save takes 5% off every order once you subscribe. You set how often it arrives, and you can pause it, change the frequency, move your next delivery date, update what's in it or cancel at any time from My Subscriptions in your account. There is no minimum number of orders, so you have full flexibility

Yes. ProDog Rewards is free to join through your account, and you earn 2 points for every £1 you spend, including on subscription renewals. Points turn into money off at 1,000 points for £5, 2,000 for £10 and 3,000 for £15, with one reward voucher per order.

Refer a friend and you both benefit: they get £10 off their first order, and once they've ordered you get 3,000 points, worth £15 off.